Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process.
Continue Reading Are Long Tailed Keywords The Answer to Keyword Optimization?
January 13, 2015 By Kristina McLane
Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process.
Continue Reading Are Long Tailed Keywords The Answer to Keyword Optimization?
January 13, 2015 By Kirk Williams
Learn how you can begin testing Amazon Product Ads!
Continue Reading A Step-By-Step Introduction to Amazon Product Ads
January 13, 2015 By Jeremy Page
January 12, 2015 By Cassie Oumedian
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
Continue Reading Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
January 9, 2015 By Rachael Law
Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
Continue Reading Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
January 8, 2015 By Amanda West-Bookwalter
What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
Continue Reading Average Conversion Rate: What’s Average, Anyway?
January 8, 2015 By Jamie Newton
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
Continue Reading 10 Key Traits Found In The Perfect PPC Account Manager
January 8, 2015 By Jacob Fairclough
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
Continue Reading Simple Tips To Enhance Your Excel Spreadsheets
January 7, 2015 By Carrie Albright
Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
Continue Reading The 2015 Google Analytics Exam & What You Need To Know
January 7, 2015 By Jeremy Page
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
Continue Reading How to Stop Wasting AdWords Spend In Just 3 Clicks
January 7, 2015 By PPC Hero Ally
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
Continue Reading Determining PPC Budget Growth In 2015 – The State Of Paid Search
January 6, 2015 By Jacob Brown
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