While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
Continue Reading How To Transition Between PPC Managers [New Whitepaper!]
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
Continue Reading Volume or Return? – Where to Focus PPC Performance for Your Business
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
Continue Reading Know The Differences Between Facebook and Google Ads And When You Should Use Each
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
Continue Reading Take A Walk Down The Conversion Path With Google Analytics
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different...
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
Continue Reading It Takes Two To Make A Thing Go Right—A Tale of Two Clients
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
Continue Reading Simplifying Remarketing With Google Analytics Instant Activation
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
Continue Reading The Real Performance We’ve Seen With Ad Customizers
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
Continue Reading 30 Excel Tricks To Save Your PPC Life [Whitepaper]
Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and includes the best and brightest minds in the industry.
Continue Reading What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
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