When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.
Blog Posts
Keep Your Eyes Focused On Non-Google Opportunities
We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.
Continue Reading Keep Your Eyes Focused On Non-Google Opportunities
Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
Join Your Fellow Heroes at the World’s Largest All-PPC Conference
We know you’re already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will some of the biggest names and brands in search marketing....
Continue Reading Join Your Fellow Heroes at the World’s Largest All-PPC Conference
Effective Google Analytics AdWords Data Integration
Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
Continue Reading Effective Google Analytics AdWords Data Integration
4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
Continue Reading 4 Bing PPC Predictions To Watch For in 2015
New Video Analytics Page in AdWords for Video
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that...
Continue Reading New Video Analytics Page in AdWords for Video
#Hanalife – Become A Hanapin Team Member
We ’re hiring both for our Paid Search Team and for non-paid search positions.
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
Continue Reading 2015 Prediction: The Year of Bid and Budget Automation
PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
Secrets To A Cohesive PPC Campaign [Webinar Recording]
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
Continue Reading Secrets To A Cohesive PPC Campaign [Webinar Recording]
