Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don’t have a strategy prepared for the new year (or worse, not even advertising on social – if this...
The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric.
Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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Moving Beyond Keyword Targeting In 2015
When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.
Keep Your Eyes Focused On Non-Google Opportunities
We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.
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Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...
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Join Your Fellow Heroes at the World’s Largest All-PPC Conference
We know you’re already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will some of the biggest names and brands in search marketing....
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Effective Google Analytics AdWords Data Integration
Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
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4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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New Video Analytics Page in AdWords for Video
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that...
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#Hanalife – Become A Hanapin Team Member
We ’re hiring both for our Paid Search Team and for non-paid search positions.
