2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
Continue Reading 2015 Prediction: The Year of Bid and Budget Automation
PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
Secrets To A Cohesive PPC Campaign [Webinar Recording]
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
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Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.
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The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
Continue Reading The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Is Your PPC Budget Setting You Up To Fail?
Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories.
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More Sessions for a More Personalized eCommerce Event
As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. With 19 total sessions, including 15 breakouts and 2 questions and answer...
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How Many Of Your Ads Are Going Nowhere?
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results...
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
Continue Reading Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
