Our team has explored the topic of selecting the right agency, and now it’s time to outline some of the various ways you could work with that agency.
Blog Posts
Setting Up Your Search Engine Marketing (SEM) Strategy
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.
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[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
[Webinar Recording] The Technical Revolution of Digital Marketing
In the recording, Bryan Minor, Acquisio’s Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search...
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Google To Do Away With “Other Interests” In Display Network Targeting
Google introduces new interest categories and takes away the less specific ones.
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Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
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DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent.
1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that’s what we did! For a limited time only get all of Hanapin’s...
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we’re hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23...
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Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
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Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
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