URL tracking takes time to set up, but the rewards make it time well spent.
1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that’s what we did! For a limited time only get all of Hanapin’s...
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we’re hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23...
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Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
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Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
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Your Simplest Path To Passing The Bing Accreditation Exam
Whether you're an old pro or brand new to PPC, everyone can benefit from a helpful guide before taking their Bing Ads Accreditation Exam.
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AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
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4 Unique Solutions PPC Agencies Can Offer
As you open up the door to research potential partners to assist with your PPC, consider how each agency may be able to tailor their offerings to fit.
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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Technical Revolution of Digital Marketing [New Webinar with Acquisio!]
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions,...
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[Webinar Recording] Planning A Knockout 2015 PPC Strategy
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
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10 Keywords Tools Other Than Google Keyword Planner
Keyword tools and research is an ongoing part of the job for all account managers.
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