Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you’ll get the best price on registration to Hero Conf eCommerce Summit, January 22-23 in Miami, FL. We’ve added tons of new...
The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.
Continue Reading Why You Can’t Just Trust Your Split Test Stats
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis.
I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.
Continue Reading 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC accounts.
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from...
Continue Reading Now Seeking: A More Representative Speaker Slate
Facebook landing pages for ads are just as important, if not more, than AdWords or Bing.
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
Continue Reading Introducing the Stockton Report: Find Keywords with Hidden Value
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