Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
Blog Posts
2014 State Of Paid Search Is Here!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our...
Making The Case For An Account Restructure
Learn when it is time to do a PPC account restructure and how to go about broaching the topic with a client.
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Getting tired of logging in and logging out of Google AdWords accounts? MCCs and Sub MCCs are no longer the only answer
Continue Reading Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
Continue Reading 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
New Reporting for Dynamic Sitelinks Coming to AdWords
Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab.
Continue Reading New Reporting for Dynamic Sitelinks Coming to AdWords
Get Your PPC Campaigns Ready For The Holiday Season
Learn tips and strategies to get ready for the holiday season and succeed!
Continue Reading Get Your PPC Campaigns Ready For The Holiday Season
Hero Conf 2015 Registration is Now Open!
That’s right PPC Heroes! Registration is now open for your favorite all-PPC conference. You don’t want to miss this amazing opportunity to network with your colleagues and peers alike, April 27-29 in Portland. But don’t take our word for it....
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
