It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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Agency Tips: 7 Steps for Communicating Bad News
View 7 steps for better communicating bad news and possible solutions to clients.
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The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
The Best eCommerce Advice You’ve Ever Heard
At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike.
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Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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We Want Your Speaking Pitch for Hero Conf 2015!
Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to...
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Cut Throat PPC: A Guide To Competitive Analysis
Want to do a competitive analysis but don't know where to start? This article will walk through the basics of researching your PPC competitors and what to do with the information.
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Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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Getting Your Shopping Campaigns Holiday Ready
Product Listings are a crucial piece of online sales for eCommerce accounts during the holiday season, so make sure your accounts are ready.
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3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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