When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
Continue Reading 3 Quick Tips To Simplify Your Bid Optimizations
PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked.
Hey Marketers! Don’t Forget to Advertise to Human Beings.
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy to forget who we’re doing it all for.
Continue Reading Hey Marketers! Don’t Forget to Advertise to Human Beings.
Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
2014 State Of Paid Search Is Here!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our...
Making The Case For An Account Restructure
Learn when it is time to do a PPC account restructure and how to go about broaching the topic with a client.
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Getting tired of logging in and logging out of Google AdWords accounts? MCCs and Sub MCCs are no longer the only answer
Continue Reading Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
Continue Reading 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
