Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Blog Posts
Remarketing And Implementing Remarketing Code
When people leave your website without taking a specific action, remarketing helps you reconnect with them by showing relevant ads as they browse the web.
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The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
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PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
Leverage Paid & Organic Results to Boost Traffic to Your Site
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
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10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.
Bing Ads Reveals Accounts Summary Feature
Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.
The Importance of PPC Industry Certification
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
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Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – exactly 100% of consumers actually use their smartphones to actually...
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