When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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5 Tips To Improve Client Communication
This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.
7 Questions To Ask A Prospective Pay Per Click Agency
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
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13 Reasons You Should Geo-Target PPC Campaigns
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!
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Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
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The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.
A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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Audit Your PPC Account in 20 Minutes Using AdWords Segments
80% of the time there are opportunities for increased efficiency just by looking at PPC segments. Learn how to run a 20-minute audit using AdWords Segments.
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9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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Morning Clicks: Facebook Expanding Mobile Ad Network and More
As Facebook continued it's efforts to compete with Google and Yahoo in the advertising world by expanding in mobile advertising.
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Driving Phone Conversions – Let’s Talk
Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal.
