There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
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PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
Leverage Paid & Organic Results to Boost Traffic to Your Site
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
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10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.
Bing Ads Reveals Accounts Summary Feature
Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.
The Importance of PPC Industry Certification
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
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Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – exactly 100% of consumers actually use their smartphones to actually...
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Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
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[Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
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