That’s right PPC Heroes! Registration is now open for your favorite all-PPC conference. You don’t want to miss this amazing opportunity to network with your colleagues and peers alike, April 27-29 in Portland. But don’t take our word for it....
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
Hero Conf 2015 – its here
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Remarketing And Implementing Remarketing Code
When people leave your website without taking a specific action, remarketing helps you reconnect with them by showing relevant ads as they browse the web.
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The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
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PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
Leverage Paid & Organic Results to Boost Traffic to Your Site
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
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10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.
