Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing.
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9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
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What To Do When Your Display Campaign Loses Volume
Display campaigns can be a great source of leads, but they can also be a bit tricky to control.
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[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
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Looking Forward To AdWords Ad Customizers
Ad customizers allow you to add dynamic messaging to ad copy. You can easily roll out large numbers of ads while controlling the specifics from a single file.
Day Trading And Pay-Per-Click
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Digital Advertising is Becoming a Liberal Art
The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
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Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates.
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Google Online Marketing Challenge: Creating The Next Generation
The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization.
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Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Mobile-Focused Display Ads Coming
Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.
