Ad customizers allow you to add dynamic messaging to ad copy. You can easily roll out large numbers of ads while controlling the specifics from a single file.
Blog Posts
Day Trading And Pay-Per-Click
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Digital Advertising is Becoming a Liberal Art
The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
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Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates.
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Google Online Marketing Challenge: Creating The Next Generation
The GOMC is a program in which students participate in teams of 3-6 to run a three-week AdWords campaign for a business or non-profit organization.
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Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Mobile-Focused Display Ads Coming
Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.
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What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing...
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Consider The Creative Process of Your PPC Program
How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.
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Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
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25 Reasons to Use Bing Ads Now
The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.
