As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
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5 Competitor Strategies For Small PPC Budgets
PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
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The Hidden Benefits of PPC Conferences
In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.
Is It Time for a PPC Management Quality Score?
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
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New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
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Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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5 Tips To Improve Client Communication
This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.
7 Questions To Ask A Prospective Pay Per Click Agency
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
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13 Reasons You Should Geo-Target PPC Campaigns
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!
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Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
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The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.
A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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