Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.
Continue Reading How To Run PPC Accounts in the Cutthroat Healthcare Vertical
What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
Continue Reading Morning Clicks: Google’s Latest Releases and More
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the...
Continue Reading Pay-Per-Click Inside the Financial Services Vertical
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
Continue Reading PPC Tips For The Software and Technology Industry
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
Continue Reading 7 More Questions To Ask A Prospective Pay Per Click Agency
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
Continue Reading Running Effective PPC Campaigns In The Legal Industry
PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
Continue Reading 5 Competitor Strategies For Small PPC Budgets
In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
Continue Reading Is It Time for a PPC Management Quality Score?
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
Continue Reading New AdWords Scripts! Non-Converting Keywords and Busted CPA
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
Continue Reading Why Your PPC Keywords Aren’t What You Think They Are
This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.
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