The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.
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What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing...
Continue Reading What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
Consider The Creative Process of Your PPC Program
How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.
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Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
Continue Reading Google Partners “Ask An Agency” Series Concludes
25 Reasons to Use Bing Ads Now
The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading Conversion Matters: Getting Started With CRO [New Webinar!]
[Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
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AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!
Avoid A GDN Disaster With One Simple Optimization
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
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The Impact of Campaign Structure on Bid Management – Part II
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.
Continue Reading The Impact of Campaign Structure on Bid Management – Part II
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
Continue Reading Watch Part 3 of Google Partners “Ask An Agency” Series
Move Past ROAS And Think ROI
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
