The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
Continue Reading How To Choose the Right PPC Agency – Whitepaper!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
Continue Reading The State of Paid Search in 2014 – Take The Survey!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an...
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
Continue Reading How to Get Ahead on the Google Display Network
Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.
Continue Reading Google Partners “Ask An Agency” Series Continues
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
Continue Reading Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
Continue Reading Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
Continue Reading Overcoming AdWords Trademark And Disapproval Issues
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
Continue Reading Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
Continue Reading The Big Lead Gen Mistake You’re Probably Making
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
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