Blog Posts

These 3 Ethical Advertising Notions are Archaic

September 12, 2014 By Kevin Klein

There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.

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Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team

September 12, 2014 By Jamie Newton

We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...

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Google: Your 2nd Description Line Will Start Disappearing on Mobile

September 11, 2014 By Kevin Klein

Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.

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Fast Track To Crushing the Advanced Search Exam

September 11, 2014 By Carrie Albright

Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The...

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The Top Women in CRO (Who Should’ve Made Our List)

September 11, 2014 By Jamie Newton

As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably,...

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The Top 25 Most Influential Conversion Rate Optimization Experts in 2014

September 11, 2014 By Jamie Newton

Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...

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Get Proactive And Reactive With Your Keyword Research

September 11, 2014 By Emma Burnham

Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.

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Bing Ad Preview Tool Now Can Be Used on Product Ads

September 10, 2014 By Jacob Brown

Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.

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Two Powerful Keynotes at Hero Conf Conversion Summit!

September 10, 2014 By Nate Hollander

We’re serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions will provide big picture strategy and actionable takeaways sure to...

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Search Marketing Heroes: Assemble! [Yeah, we did that]

September 10, 2014 By Jamie Newton

Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We...

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