You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
Continue Reading Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts...
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
Continue Reading Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
Continue Reading 9 Hacks For Custom Automation [New Webinar with Acquisio!]
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final...
Continue Reading [Webinar Recording] Landing Page Games: Science vs Magic
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
Continue Reading These 3 Ethical Advertising Notions are Archaic
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...
Continue Reading Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
Continue Reading Google: Your 2nd Description Line Will Start Disappearing on Mobile
Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The...
Continue Reading Fast Track To Crushing the Advanced Search Exam
As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably,...
Continue Reading The Top Women in CRO (Who Should’ve Made Our List)
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...
Continue Reading The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
Continue Reading Get Proactive And Reactive With Your Keyword Research
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