LinkedIn is underappreciated in paid search. It has amazing targeting capabilities and its users are in a business mindset.
Blog Posts
How Callout Extensions Helped Increase CTR by 221%
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%
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What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
4 Benefits of an AdWords My Client Center (MCC)
How can you utilize the AdWords My Client Center to organize and manage multiple PPC accounts? Read on to find out!
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Landing Page Games: Science vs Magic [New Landing Page Critique Webinar!]
Introducing a new contest from PPC Hero! Participants will be pitted against each other in two brackets, the science bracket and the magic bracket. The first round is the reader vote where YOU get to decide who should advance to...
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[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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Who has the best landing page? Voting Begins For The Landing Page Games!
The time has come to start the voting for PPC Hero’s new contest, The Landing Page Games: Science vs Magic! After many submissions, the first round of sixteen participants have been selected and cast into two brackets, either science or...
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What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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Turn Traffic Into Results With This Ulitmate CRO Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
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Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions.
