A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.
Continue Reading Keep Your PPC Clients Happy – Tips for Managing Client Relationships
Blog Posts
Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
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Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: HTML 5 Ads on Google Display and More
The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
The Opportunities Tab – The Good And Bad
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
Continue Reading 10 Things Every PPC Account Should Have [New Webinar!]
[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Understand The Economics Behind Your Client’s Business
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
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The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program...
Continue Reading 10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Submit Your Landing Page For A New Contest: The Landing Page Games!
Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? Prove it. Submit...
Continue Reading Submit Your Landing Page For A New Contest: The Landing Page Games!
How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
Continue Reading How To Turn Competitive Analysis Into Actionable PPC Gains
