When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
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The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program...
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Submit Your Landing Page For A New Contest: The Landing Page Games!
Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? Prove it. Submit...
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How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Final Early Bird Pricing Expires This Week for Conversion Summit!
Now’s the time to join your fellow PPC Heroes at an event you don’t want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands like Bing, Adobe, Sprout Social, Angie’s List and more, time...
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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
Uncover These 5 Items To See If Your Agency Is On Top Of Things
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
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[Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
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