Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
How To Choose the Right PPC Agency – Whitepaper!
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
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The State of Paid Search in 2014 – Take The Survey!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
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Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an...
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Google Partners “Ask An Agency” Series Continues
Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.
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Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
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When PPC Help Never Comes
PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
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Overcoming AdWords Trademark And Disapproval Issues
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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The Big Lead Gen Mistake You’re Probably Making
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
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