With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You’ve probably already done some automation with your account(s), but chances are, you haven’t discovered all of...
Continue Reading 9 Hacks For Custom Automation [Webinar Recording]
Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue.
Continue Reading Google AdSense: Monetize Content and Add Value
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
Continue Reading The Impact of Campaign Structure on Bid Management – Part I
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
Continue Reading 10 Reasons You Will Save Time and Money with DoubleClick Search
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each),...
Continue Reading Everything You Need To Know About Facebook Advertising – New Whitepaper!
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
Continue Reading Mobile PPC Advertising When You Don’t Have A Mobile Website
Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.
Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.
Continue Reading New Device Targeting in Bing Ads Starts Now
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
Continue Reading The New Features In Google Shopping Scripts
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