This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Easily Predict The Future Performance Of Your PPC Account
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
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The Argument For Match Type Segmentation
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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Now Available: Bid Optimization For High Valued Conversions
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
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Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Get 1-On-1 Guidance From Our CRO Experts!
It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.
The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug...
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Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Google AdWords Introduces Website Call Conversions
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
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