You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or...
Continue Reading How to Build a Healthy Agency Relationship – Whitepaper!
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook.
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Continue Reading AdWords Implements Shopping Campaigns Upgrade Tool
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
Continue Reading 5 Strategies For Dealing With Restricted PPC Budgets
Are you looking to explore the other half of the PPC equation? Have you mastered the click and want to explore, in depth, what it takes to get the conversion? Are your clients asking for even better results? Well, we’ve got...
Continue Reading The Biggest Names in CRO at Hero Conf Conversion Summit
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
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