Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading [Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
Google Analytics launches app for the iPhone.
Continue Reading Google Analytics App Now Available for the iPhone
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
Continue Reading Bing Announces Changes to Interface, New Metric, and More
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don’t miss your chance to be part of an all new series of Hero Conf Summits, designed for serious...
Continue Reading The Schedule is Now Live for Hero Conf Conversion Summit!
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
Continue Reading 5 Reports You Need For Understanding Dynamic Contextual Ads
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
Continue Reading Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
On Tuesday, Google introduced product ratings on Product Listing Ads.
Continue Reading Google: Introducing Product Ratings to PLAs
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
Continue Reading Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
Continue Reading Segmentation By Keyword Match Type: A Case Study
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