We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
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Google: Introducing Product Ratings to PLAs
On Tuesday, Google introduced product ratings on Product Listing Ads.
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Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
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Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
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[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
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PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
Managing PPC Education Accounts During Back to School Season
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
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