Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
July 23, 2014 By Jacob Brown
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
July 23, 2014 By Carrie Albright
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
Continue Reading Back To School PPC: Get In The Bus Driver’s Seat
July 23, 2014 By Kevin Klein
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
July 22, 2014 By Jeff Allen
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
Continue Reading Is a Lack of Power Balance the Root of All PPC Issues?
July 22, 2014 By Hayley Cummings
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
Continue Reading Project Your Ad Spend During Back To School Season
July 22, 2014 By Mark Casey
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
Continue Reading The Top 25 Most Influential PPC Experts in 2014
July 21, 2014 By Emma Burnham
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
Continue Reading Take Advantage of AdWords Audiences With RLSA Campaigns
July 21, 2014 By Amanda West-Bookwalter
July 21, 2014 By Jamie Newton
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
July 19, 2014 By Jamie Newton
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
July 18, 2014 By Kevin Klein
Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
Continue Reading New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
July 18, 2014 By Rachael Law
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