Google recently launched a new Display Targeting report in Google Analytics.
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Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
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Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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The Top 25 Most Influential PPC Experts in 2014
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
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Take Advantage of AdWords Audiences With RLSA Campaigns
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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4 Steps To Back To School Success
Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
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A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
