In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Based on recent on-site visits & meetings, we share what has allowed our team to align communication, strategy & initiatives with clients.
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8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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5 Common AdWords Script Mistakes
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
Google Analytics App Now Available for the iPhone
Google Analytics launches app for the iPhone.
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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Bing Announces Changes to Interface, New Metric, and More
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
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The Schedule is Now Live for Hero Conf Conversion Summit!
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don’t miss your chance to be part of an all new series of Hero Conf Summits, designed for serious...
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5 Reports You Need For Understanding Dynamic Contextual Ads
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
Continue Reading Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
