As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to...
Continue Reading How to Track Facebook Conversions in 5 Easy Steps
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
Continue Reading Why You Should Do Dynamic Retargeting on Facebook
The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a...
Continue Reading Quick Tips for Twitter Lead Cards – New Guide!
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea
Continue Reading Understanding Causation and Correlation in Paid Search
Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account.
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the PLA campaign beta in under eight weeks.
Continue Reading Google Introduces Bulk Changes in Shopping Campaigns
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
Continue Reading Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting...
Continue Reading Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many...
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! In the recording,...
Continue Reading Live Landing Page Audit [Webinar Recording]
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, “Now what?” It’s time to grow but you’ve maxed out your return within your...
Continue Reading Use AdWords Similar Audiences To Reach Your Uncovered Audience
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