Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
Continue Reading Write and Schedule Your Holiday Ads Now – Save Time Later
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google...
Continue Reading Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot...
Continue Reading 6 Factors to Assigning the Right PPC Account Manager
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience.
Continue Reading Bing Ads Announces Keyword, Editor, Security, and API Updates
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
Continue Reading A Client’s Introductory Guide to Pay Per Click Marketing
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.
Continue Reading Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in...
Continue Reading Roundtable: The eCommerce Feature Producing Great Results
Do you use Google AdWords’ conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing...
Continue Reading AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in...
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