A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction....
Continue Reading Performing Competitive Analysis – How to Stay Ahead of Your Competition
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 2 Compass – Overcoming PPC Pain Points
Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.
Continue Reading Twitter Acquires TapCommerce for Mobile Retargeting Ads
Another year has gone and it’s time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking about tips, tricks,...
Continue Reading Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
Continue Reading Write and Schedule Your Holiday Ads Now – Save Time Later
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google...
Continue Reading Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot...
Continue Reading 6 Factors to Assigning the Right PPC Account Manager
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience.
Continue Reading Bing Ads Announces Keyword, Editor, Security, and API Updates
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
Continue Reading A Client’s Introductory Guide to Pay Per Click Marketing
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
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