At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.
Continue Reading Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in...
Continue Reading Roundtable: The eCommerce Feature Producing Great Results
Do you use Google AdWords’ conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing...
Continue Reading AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in...
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful....
Continue Reading AdWords Dynamic Remarketing – Oh The Possibilities
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.
Continue Reading Google: Stop Losing the Forest for the…Quality Score
Adding a Remarketing audience to a Dynamic Search campaign creates a new campaign type: Dynamic Search Remarketing. This powerful targeting allows you to target a qualified audience with a more broad scope.
Continue Reading Decrease CPA by 79% with Dynamic Search Remarketing
By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start...
Continue Reading Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
The ability to view your goal completions and other statistics from Google Analytics in the AdWords interface is a great feature that Google offers advertisers. As Google AdWords makes updates to conversion tracking, wouldn’t it be nice if all of...
Continue Reading New AdWords Conversion Settings Now Available in Analytics
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don’t always spend time actually looking into performance and identifying when it’s working and when it’s simply not. Today we investigate e-commerce...
Continue Reading 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
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