In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
They say, “don’t make assumptions”, but who are they to tell you how to live your life? Contrary to the expression, making assumptions can make you a better account manager, maybe even a great one. Now I can’t condone every...
Continue Reading 3 Assumptions Every Great PPC Account Manager Makes
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.
Continue Reading Google Announces Updated Shopping Feed Attributes
A/B Testing is a constant paid search practice with the process looking like this: Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens...
Continue Reading Ad Testing Scenarios For Low-Converting Campaigns
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
In certain circles it can be considered rude to talk about money. It may not even matter the circle; there are plenty of circumstances where it’s either awkward or impolite to bring up matters of the all-mighty dollar no matter...
Continue Reading What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies
It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords.
Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will...
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Google has sent a mass e-mail to advertisers stating they are going to be changing their advertising policies in September. Do not fret too much as Google explains the new policies to be “more user-friendly.” Google lists the three main...
Continue Reading Breaking: Upcoming Changes to AdWords’ Policies
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