Ecommerce accounts are a beast all there own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to...
Continue Reading How To Do Keyword Research for Ecommerce Accounts
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
Bing has officially announced that they are making the switch to what Google AdWords refers to as “Enhanced Campaigns”. It appears that Bing has employed the “if you can’t beat ’em, join ’em” approach here, considering in April 2013 Bing explained why...
Continue Reading Bing: Simplified Device Targeting is Coming
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written...
Continue Reading Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
I’ve found that people who work in PPC love to work efficiently. We love creative problem solving, but aren’t always particularly fond of spending time doing the more nitty gritty tasks that come along with the job. Time wasting is...
Continue Reading Time is Money: PPC Shortcuts For The Busy Account Manager
One of the biggest things missing in the AdWords scripting sphere is a “here is what makes up a script”. There are lots of cool snippets code out there that does all kinds of voodoo. Yet I am most often...
Continue Reading Creating & Manipulating Variables In AdWords Scripts
Late Sunday Night, former Jon Stewart fidus Achates and present host of HBO’s Last Week Tonight, John Oliver, delivered a rousing excoriation of the pending decommitment to Net Neutrality to an audience of some 1.1 million Game of Thrones hangers-on....
Continue Reading What John Oliver’s Net Neutrality Rant Means for Digital Marketing
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it’s hard to think of a better topic for such a venue than competitor research. Everyone has their own...
Continue Reading Roundtable: Four Uncommon Ways to Nail Competitor Research
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
Continue Reading Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
Continue Reading One Million Ways to Define a Conversion: The A-Z Guide
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