Blog Posts

Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making

May 26, 2014 By Rachael Law

Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they...

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How to Keep Your Broad Match Keywords in Check

May 23, 2014 By Eric Couch

Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...

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13 Tips To Manage Large Accounts [Webinar Recording]

May 23, 2014 By Jamie Newton

Managing a large account is no walk in the park. You may be juggling different budgets/goals/promotions in different branches of your company. It can be overwhelming and stressful. So how do you manage successfully (and without going crazy!)? In the...

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Are You Being Fooled By Search Partners?

May 22, 2014 By Jacob Fairclough

This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and...

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Rule This Year With RLSA and Retargeting – On Demand Webinar!

May 22, 2014 By Jamie Newton

Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...

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