This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. To open up I’m going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I’ll also show...
Managing a large account is no walk in the park. As the account manager, you may be juggling different budgets/goals/promotions in different branches of your company. It can be overwhelming and stressful. So how do you manage successfully (and without...
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users’ experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower...
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones...
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their...
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a...