This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
Continue Reading How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Blog Posts
Optimize Better With Offline Conversion Tracking
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
Continue Reading Optimize Better With Offline Conversion Tracking
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.
Continue Reading Video as a Non-Negotiable for Digital Marketing
Amazon PPC Management: How To Get The Best On Budget
Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience.
Continue Reading Amazon PPC Management: How To Get The Best On Budget
Best Practices to Maximize Connected TV Advertising
Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory.
Continue Reading Best Practices to Maximize Connected TV Advertising
Optimizing Facebook Creatives for iOS 14
Apple's new privacy settings are likely to put a dent in Facebook’s mobile advertising and impact the advertisers who rely on their ads for marketing.
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article.
Continue Reading How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
Ecommerce is an excellent pursuit if you can overcome the substantial challenges inherent to the industry today. Here are five of the most notable challenges.
Continue Reading 5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic. Learn the most effective backlinking strategies and how to use them in 2021.
Continue Reading 6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
5 Ways To Lower Your Facebook Ads CPC
Facts you should know about how Facebook Ads work and five effective ways to lower the CPC rates and gain more profit in your online business.
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Landing page bounce rate is one of the most important metrics to track. If your bounce rate is high, you won’t capture as many email addresses as you should.
Continue Reading How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Adobe Media Optimizer Set Up for Beginners
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer.
