“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end...
Continue Reading The Ultimate Guide to PPC Landing Pages – New ebook!
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to...
Continue Reading Dynamic Data and Presentation Pizzazz With Excel PowerMap
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good...
Continue Reading Paid Search With Other Marketing Channels: When To Take Credit?
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would...
Continue Reading Google’s Keyword Planner Just Got Awesome Today
School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
Continue Reading Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are...
Continue Reading 7 New Bing Ads Features – Including Product Ads!
Hero Conf is only days away and if you’re not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and...
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing...
Continue Reading Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
Save time and Become the Hero with updates from PPC Hero in your inbox!
