If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring...
Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
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Why We Report: Turn Reporting Into Action [Webinar Recording]
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [Webinar Recording]
How To Get The Most Out Of AdWords Editor
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for...
Hero Conf 2014 Recap News Roundup!
HeroConf 2014 has finally come to a close and boy was it a BLAST! From the networking with fellow awesome PPC heroes to the tasty treats for snack break and morning sessions (there was a Build Your Own Bloody Mary...
Eight Steps to Craft the Ultimate PPC Landing Page
If you care about your conversion rates, you know that every marketing campaign needs a dedicated landing page. This is especially true when it comes to PPC where you're paying for every click.
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The Ultimate Guide to PPC Landing Pages – New ebook!
“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end...
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Dynamic Data and Presentation Pizzazz With Excel PowerMap
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to...
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Why We Report: Turn Reporting Into Action [New Webinar]
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [New Webinar]
Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
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Paid Search With Other Marketing Channels: When To Take Credit?
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good...
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The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
