I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would...
Continue Reading Google’s Keyword Planner Just Got Awesome Today
School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
Continue Reading Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are...
Continue Reading 7 New Bing Ads Features – Including Product Ads!
Hero Conf is only days away and if you’re not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and...
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing...
Continue Reading Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the...
Continue Reading The Rest of the Story: Converting Leads to Sales
We love to talk about Conversion Rate at PPC Hero. Our job doesn’t stop with acquiring traffic; we have to make sure that traffic ends up doing something of value – otherwise we’ve wasted our money. That part, however, isn’t...
Continue Reading Optimize PPC Conversion Rates Without Touching a Landing Page
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and...
Continue Reading How To Use Google Analytics For Better Bid Adjustments
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the...
Continue Reading Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
“Averages lie.” I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might’ve gotten that turn of phrase from someone else, now that I think about it. This is...
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