So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate...
Continue Reading 4 Ways You Haven’t Thought to Use Google Analytics for CRO
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small,...
Continue Reading New Account Checklist: 5 Things You Should Never Assume
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
We are getting down to the wire in Search Marketing Madness. This is the last round where opponents will be pitted against each other in their own divisions. It’s up to you to decide who will make it into the...
Continue Reading Search Marketing Madness: Vote for the Elite 8!
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them...
Continue Reading How To Find eCommerce Success With Dynamic Search Ads
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start...
Continue Reading Life Made Easier: Automate Your Workflow – New Toolkit!
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
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It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is...
Continue Reading How to Catch an Affiliate Red-Handed in PPC
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting...
Continue Reading Fine Tune Your Remarketing Campaigns with Membership Duration Segments
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals....
Continue Reading Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
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