PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC...
Blog Posts
Sweet Sixteen Baby! Vote now in Search Marketing Madness
After a crazy week of voting (and so many close races!), the final 16 contenders in this year’s Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen...
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Now Hiring: Entire Companies
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do...
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story....
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Keep Your Company’s PPC Spend In Check [Webinar Recording]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
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4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates....
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See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
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Non-Converting Cost %: Illuminating Trends in Your Account
Today I’m going to show you how to calculate the Non-Converting Cost % (NCC). NCC is an intuitive way to understand the relation between your spend and conversions. Using this metric as a benchmark reveals new insights on the relation...
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30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
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Hero Conf 2014: 15 Things You Don’t Want to Miss!
Hero Conf is two and a half days of world-class content and non-stop networking. But what about those extras that put it over the top? Here are 15 things you won't want to miss!
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How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can...
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Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks...
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