Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you...
Continue Reading Increase Search Term Insight With Bing’s “Zero Clicks” Update
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the...
The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the contenders that were able to make it to the next round of the tournament. There...
Continue Reading Vote for Round Two! Search Marketing Madness Continues
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [New Webinar]
As part of this month’s PPC Hero series, we’re diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don’t know about you, but “little known”, “oft-neglected”, and “unknown” definitely...
Continue Reading What You’re Missing in the Bing Report Center
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool
(punchline to follow an amazing 3 days at Hero Conf, April 28-30 in Austin, TX) Hero Conf entertainment is planned to be one-of-a-kind, quirky and fun – just like us! We’re going all out on Monday night, with The Bar...
One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day...
Continue Reading Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
Let the madness begin! It’s officially tournament time and Search Marketing Madness is back. This week is round one and we’ll commence today with all four regionals – Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC...
Continue Reading Search Marketing Madness is Back! Vote for Round One
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic*...
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