YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.
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Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Don’t be blinded by the ad strength, focus on the performance! A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score.
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Expanding Top-of-Funnel Travel Customers Post-Lockdown
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
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Keywords & YouTube – All You Need to Know
If you want people to find your video content, you need the right keywords. It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to...
Three Social Media Platforms To Invest In (Other Than Facebook)
Facebook is the dominant social platform for ads, and with good reason. Here are three other platforms that you should consider including in your strategy.
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The New AI Tools On the Scene in Digital Marketing
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.
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4 Factors that Influence Ecommerce Paid Search Conversion Performance
There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition.
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A Letter to New Digital Marketers
Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist.
The New Wave of Digital Marketing in the Post-Pandemic World
The pandemic greatly accelerated the evolution of digital marketing, creating new marketing trends and opportunities for businesses in a short period of time.
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Finding Your Audience in a “Cookie-less” World
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data.
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Dealing With Trademarks Infringements In Paid Media
In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple.
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Why and How You Should Use Google Ads for Your SEO Campaign
This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to...
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