Negative keywords are often seen only as bouncers. They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you...
Continue Reading Negative Keywords: Stop (Only) Excluding, Start Directing!
I attended the first Hero Conf in April 2012. At the time, I was a Senior SEM Analyst for an in-house paid search department. When I was first presented the opportunity to attend, I couldn’t have been more excited! For...
Continue Reading Hero Conf from Attendee to Speaker: What a Ride It’s Been!
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
Continue Reading SCHEME: The Easy Acronym For Pitching Branded PPC
Learn how to work Acquisio’s Bid & Budget Management feature (BBM) and who it’s working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it’s helping...
Continue Reading A Case for Automated Bid & Budget Management [Webinar Recording]
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc...
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Continue Reading #ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of...
Continue Reading How To Pitch YouTube Video Ads As A New PPC Initiative
It’s not often that the PPC Conference of the Year comes along – only once per year in fact. And time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days...
Continue Reading 10 Reasons Hero Conf 2014 is Totally Worth It!
As the PPC competition increases over time we should all be looking for new opportunities.Twitter and LinkedIn have both enhanced their services by adding PPC components. The opportunity is there but how to you explain this to a client or...
Continue Reading How to Pitch LinkedIn and Twitter Advertising
Time is running out on your chance to submit your guest post for the Hero Conf registration giveaway. All posts must be received by the end of the day tomorrow. Any and all PPC Heroes are invited to participate, and...
Continue Reading Write a Guest Post, Win a Hero Conf Registration- Deadline Tomorrow!
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
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