This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and...
Continue Reading Avoid Making Things Worse With These 3 Easy Tips
Here at Hanapin, we’re always trying to find the best way to do things. If there’s a method that generates the best results, we’ll call it a best practice and teach it to all the Account Managers as the best...
Continue Reading A Perfect Account Structure: Fact or Unicorn?
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific...
Continue Reading Making The Most Of Product Listing Ads (PLAs)
Here we are, once again, at a content marketer’s favorite time of year: The end of it! It’s a wonderful time that allows us to reflect, look ahead, and create surprisingly compelling listicles about things like “Our Best Posts of...
2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we...
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response,...
Continue Reading Engagement Ads: New Way For Getting Customers To Interact With Your Brand
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t...
Continue Reading Bring The Hammer Down on Inefficient Spend With Dimension Analysis
From all of us here at PPC Hero, a very Merry Christmas to you and yours! May you find joy in your traditions, family and friends. Check out these recent posts to ensure the success of your holiday campaigns: Shortcut...
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is...
Continue Reading The Three Top Level Metrics that Matter in Ad Testing
What is the end of the year for if not recaps, lists and “best of” articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their “Best of PPC” year-end list,...
Continue Reading PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
Continue Reading Why You Have To Get Used To Universal Analytics
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