We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering...
Continue Reading Demystifying Universal Analytics: An Introduction To The Upgrade
In the full recording of this week's webinar, hear Carrie Albright of Hanapin Marketing, John Lee of Clix Marketing and Alicia Antoniolli of 3Q Digital share a complete course of Twitter ad know-how–from getting started to getting results.
Continue Reading A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
Continue Reading 6 Exciting Changes Coming To Google & PPC In 2014
If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out,...
Continue Reading 3 Ways To Save Money Using Negative Search Audiences
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
Continue Reading Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate...
We all love metrics (if you’re a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell...
Continue Reading Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various...
Continue Reading How Great Social Media Increased Charitable Donations 338%
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com!...
Continue Reading Introducing the New Face of Hanapin Marketing
Strategic Metrics: What Matters (And What Doesn’t) Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use which metrics and when...
Continue Reading Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
It’s that time of year- ‘Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our...
Continue Reading Happy Clicking on Cyber Monday from PPC Hero!
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