The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies.
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How To Optimize Your Website For Higher Conversion
Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.
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The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
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Think Big About Cross-Channel Data!
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
Keyword Match Types – Segment or Consolidate?
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
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What You Need To Learn About Attribution Models To Focus On The Right Channel
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
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Taking a Consumer Approach to Campaign Strategy
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.
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How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
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Optimize Better With Offline Conversion Tracking
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
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Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.
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Amazon PPC Management: How To Get The Best On Budget
Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience.
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Best Practices to Maximize Connected TV Advertising
Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory.
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