With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the...
Continue Reading 7 Tips For Getting Your PLA Campaign Holiday Ready
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show...
Continue Reading One More Moving Part To Ad Rank – Don’t Get Left Behind!
8 years ago, Google released Analytics. We think that's reason to celebrate! Check out a few of our favorite articles about every PPC pro's favorite analytics tool...
Translation: You still have three days to pull together an amazing speaker pitch for Hero Conf 2014 in Austin, TX. We’ll be accepting pitches until end-of-day, Friday, November 15 at HeroConf.com. We’ve heard from many of you already (and couldn’t...
Continue Reading Hero Conf 2014 | Speaker Pitches Close Friday!
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. A good craftsman never blames her tools. You can get a good look at a...
Continue Reading Post 6/30: Increasing Failures to Eliminate Failing
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call tracking...
Continue Reading Making the Call: Call Tracking for PPC [Webinar]
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. What a great day! Packed with meetings that moved the company forward as well as time...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Some people find it easy to be organized and for others it is easier to be...
When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got...
Continue Reading Demonstrability Is Still King In Advertising
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Friday was 2nd 2nd, a wonderful three-day weekend Hanapin gives its’ employees once a quarter. On...
Continue Reading Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. One of the reasons I love PPC is that it gives you the opportunity to...
Continue Reading Post 2/30: Find All Your PPC Weaknesses In 1 Day
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