Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network...
Continue Reading Grab Attention Like A Champion: LinkedIn [Webinar Recording]
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. At our monthly Town Hall meeting Wednesday Pat East, President & CEO of Hanapin, announced...
Continue Reading Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that...
Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision...
Continue Reading How Google’s New Campaign Type Expands Your Market Reach
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include...
Continue Reading How New Shopping Campaigns Are Giving PLAs A Jolt!
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
Okay, not actually us. But how about getting married for us and your PPC colleagues. That’s right, we’re inviting one lucky couple to join us in Austin for Hero Conf 2014 to tie the knot. We’d love to have PPC...
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all...
[Recording] Live Critique: CRO Landing Page Clinic What exactly is a landing page critique? In this webinar, we go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With...
Continue Reading CRO Landing Page Critique [Webinar Recording]
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a...
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