Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance...
Continue Reading Best Practices: Optimizing Your Bids By Time of Day
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started...
Continue Reading Maximize The Value Of Remarketing This Christmas
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
Continue Reading Boost Your Remarketing Performance With AdWords & YouTube
Attention all PPC Heroes! Next Thursday, October 31st, Hanapin will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page critique? The plan is to go through a cross section of different...
I’ll admit it: I used to be the guy that always wanted to get one thing straight — there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a...
Continue Reading Social Media PPC: Advertising vs. Content Marketing
Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed...
Continue Reading Find New Opportunties and Lower Your CPA with a Simple Heat Map
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above...
Continue Reading Turbocharge Your Account With Modified Scripts [Webinar Recording]
The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is...
Continue Reading Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]
So we’ve got some very exciting news! Our friends over at Wordstream are holding a contest! They just launched a Grader Contest where they’re giving away $25,000 in Google AdWords spend to one lucky small business. They’re also giving away...
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how...
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric and Carrie have already given a few tips...
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