Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above...
Continue Reading Live Tutorial: Turbocharge Your Account with Modified Scripts [Webinar]
This past weekend, Hanapin and PPC Hero showed our support at the Breast Cancer Awareness 5K! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info...
Continue Reading PPC Hero Celebrates Breast Cancer Awareness
PPC Heroes, the time has come to get the ball rolling on another amazing slate of speakers for Hero Conf 2014. And who better to ask for fantastic speaker pitches than you! The Speaker Pitch Form is now live at...
Continue Reading Hero Conf 2014 | Now Accepting Speaker Pitches!
On more than one occasion in the past year I’ve been asked the question “How do you know when PPC is just not going to work?” The answer is – when you give up on making your website better.
Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and...
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
This week on PPC Hero, we’re all about the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Today, I’m going to share with a you a few pointers on how to troubleshoot where your bad leads...
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad’s work or who have seen him speak, you’ll know he has a...
Continue Reading Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords....
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one...
Continue Reading #ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether...
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