New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether...
Taming the Beast: Ad Testing for Large Accounts [Webinar]
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one...
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Optimizing What You Can’t See: The Lead Quality Challenge
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All...
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SEO and PPC for the Healthcare Sector [Webinar Recording]
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. Learn to spot vulnerabilities in...
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Motivating Customers With Your Facebook PPC
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for...
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Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our...
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6 Excel Tricks to Save Your PPC Life
It comes as no surprise to most of you, but we get a lot of mileage out of Excel in PPC. Seeing as how the AdWords and Bing Editors are capable of accepting spreadsheet uploads, and how each interface can turn out...
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses...
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9 Tips for Improving Cost-Per-Lead
When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out...
Industry Targeting: SEO & PPC Strategy Webinar
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This week’s webinar is perfect for healthcare administrators, marketers, and anyone interested in learning...
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PPC & Brand Awareness: Are You Doing it Right?
PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
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Why You Should Be Focusing on Qualified Traffic
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic — you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive...
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