When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out...
Blog Posts
Industry Targeting: SEO & PPC Strategy Webinar
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This week’s webinar is perfect for healthcare administrators, marketers, and anyone interested in learning...
Continue Reading Industry Targeting: SEO & PPC Strategy Webinar
PPC & Brand Awareness: Are You Doing it Right?
PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
Continue Reading PPC & Brand Awareness: Are You Doing it Right?
Why You Should Be Focusing on Qualified Traffic
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic — you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive...
Continue Reading Why You Should Be Focusing on Qualified Traffic
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready...
Continue Reading Create Enticing Display Ads With Google’s Ready Creatives
Case Study: 78% Lower CPAs With Dynamic Remarketing
A look into how to set up Google Dynamic Remarketing and a discussion about what we've seen with our initial results as our September dynamic series continues.
Continue Reading Case Study: 78% Lower CPAs With Dynamic Remarketing
Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think...
Continue Reading Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
Submit Your Topic Ideas for Hero Conf Today!
Friends of PPC Hero, we need your input. We’re pulling together all the details for Hero Conf 2014 and would love some direct feedback from you. Is there a topic you’d like to see covered at Hero Conf 2014? Is...
Continue Reading Submit Your Topic Ideas for Hero Conf Today!
Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader Clinic, check out that recording below!
Continue Reading Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Hero Conf 2014 Registration is Now Open!
The headline is easy: Registration for the world’s largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here...
How Dynamic Search Ads Can Fill The Gaps In Your Account
If you have a site with just TONS of products, there's a good chance you aren't specifically targeting every single product. With Dynamic Search Ads, all of those products you missed can still get targeted ads.
Continue Reading How Dynamic Search Ads Can Fill The Gaps In Your Account
#ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count...
Continue Reading #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
