Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready...
Continue Reading Create Enticing Display Ads With Google’s Ready Creatives
A look into how to set up Google Dynamic Remarketing and a discussion about what we've seen with our initial results as our September dynamic series continues.
Continue Reading Case Study: 78% Lower CPAs With Dynamic Remarketing
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think...
Continue Reading Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
Friends of PPC Hero, we need your input. We’re pulling together all the details for Hero Conf 2014 and would love some direct feedback from you. Is there a topic you’d like to see covered at Hero Conf 2014? Is...
Continue Reading Submit Your Topic Ideas for Hero Conf Today!
Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader Clinic, check out that recording below!
Continue Reading Webinar Recording – Live PPC Grader: Are You Acing or Failing?
The headline is easy: Registration for the world’s largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here...
If you have a site with just TONS of products, there's a good chance you aren't specifically targeting every single product. With Dynamic Search Ads, all of those products you missed can still get targeted ads.
Continue Reading How Dynamic Search Ads Can Fill The Gaps In Your Account
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count...
Continue Reading #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google...
Continue Reading Big AdWords Certification Changes Are Coming
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing –...
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
Continue Reading The Ultimate How-To Guide for Bing Parameters
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