As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google...
Continue Reading Big AdWords Certification Changes Are Coming
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing –...
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
Continue Reading The Ultimate How-To Guide for Bing Parameters
Cut out what doesn’t work and expand what does. Optimizing your account is simple in theory, but it can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids...
Continue Reading Live PPC Grader: Are You Acing or Failing? [Webinar]
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
Continue Reading Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign...
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are...
Continue Reading 3 Essential Tips for Spying on PPC Competition
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
Continue Reading How To Bid Smarter With Your Ideal Keyword Positions
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying...
Continue Reading Eight Things PPC Beginners Do (That You Should Too)
That’s right: 2014 is right around the corner, and that must mean it’s time to start making plans for next year. If I may humbly suggest penciling one event into your calendar (and then using a Sharpie), it should be...
Continue Reading NOW LIVE: Hero Conf 2014 Site, Dates and Location!
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers...
Continue Reading Optimize For Offline Conversions With New AdWords Conversion Import Feature
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