Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
We’ll cover what options are out there for automated bidding, when to use them, and the possible problems you’ll encounter.
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online.
Continue Reading Advanced PPC and SEO for Higher Education Webinar RECORDING
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors’ awareness levels. I don’t mean whether or not they’ve had their...
Continue Reading PPC Landing Pages Should Optimize For Customer Awareness
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
Continue Reading 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content...
Continue Reading Advanced PPC and SEO for Higher Education – New Webinar!
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and...
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
In the past year I’ve learned that not all conversions are made equal, particularly when it comes to different devices. Capitalizing on mobile traffic means going a few steps further to get into the mentality of a mobile searcher in...
Continue Reading Three Ways to Account for Mobile Traffic in a Post-Enhanced World
It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything?
Continue Reading Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
Continue Reading Boost Your AdWords CTR with Sitelink Descriptions
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