Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
Continue Reading 10 Social Media Ads that Help Nurture Buyer Decisions
Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we’re happy to show off our Hero’s participation in the annual holiday:
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true;...
Continue Reading Content Marketing and Facebook: Paying For Readers?
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for....
Continue Reading Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of...
Continue Reading What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.
We’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through...
Continue Reading Watch an Enhanced Campaigns Migration Live – Free Webinar!
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new...
Continue Reading Learning From Amazon to Increase Ecommerce Impluse Purchases
How would you feel if your biggest competitor, who happens to be a national brand, was double serving in your local market?
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So...
How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed shares for each component, although that might be worth revising.
Continue Reading How to split your budget between SEO and PPC [Case Study]
Display networks (including Google's and others out there) offer some great opportunities for expansion in your accounts. Utilize what's already available and stay at the cutting edge to make the most of your opportunities.
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