Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had...
Continue Reading 5 Things To Improve AdWords Performance In Under 60 Minutes
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how...
Continue Reading What You Can Learn From The Onion’s Facebook Marketing Strategy
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
We’ll cover what options are out there for automated bidding, when to use them, and the possible problems you’ll encounter.
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online.
Continue Reading Advanced PPC and SEO for Higher Education Webinar RECORDING
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors’ awareness levels. I don’t mean whether or not they’ve had their...
Continue Reading PPC Landing Pages Should Optimize For Customer Awareness
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
Continue Reading 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content...
Continue Reading Advanced PPC and SEO for Higher Education – New Webinar!
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and...
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
In the past year I’ve learned that not all conversions are made equal, particularly when it comes to different devices. Capitalizing on mobile traffic means going a few steps further to get into the mentality of a mobile searcher in...
Continue Reading Three Ways to Account for Mobile Traffic in a Post-Enhanced World
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