I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is...
Continue Reading 10 Things I Wish I Knew Before Starting In PPC
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at...
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a...
Continue Reading How Top of Funnel Paid Search Advertising Can Be Effective
The integration of Paid Media and Search Engine Optimisation (SEO) teams is becoming an essential strategy for both marketing and business success. The traditional approach of managing these teams separately has often resulted in missed opportunities and inefficiencies. Bringing them...
Continue Reading How To Integrate Your Paid Media & SEO Teams
For years, PPC marketers have avoided Broad Match keywords. They are notorious for matching irrelevant search terms alongside relevant ones. This imprecision stems from Close Variant matching, which includes matching a searcher’s intent, synonyms, plurals, or misspellings. While Broad Match...
Ad fatigue is a modern-day phenomenon that social media marketers can’t afford to ignore. It occurs when users become disengaged or even irritated by seeing the same or too many ads, leading to lower engagement rates and diminishing returns on...
Continue Reading How Social Platforms Are Tackling Ad Fatigue
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
Continue Reading The Ultimate Campaign Quality Assurance Checklist for 2024
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result...
Continue Reading Could Perplexity AI be about to up-end the AI search advertising game?
Social media is a core part of most brands’ marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires...
Continue Reading 11 Tips for Effective Social Media Data Collection and Analysis
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make...
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform...
Continue Reading Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
While the Digital Markets Act’s implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful...
Continue Reading A Handy Guide to Consent Management Platforms with Free Plans
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