Pat East, Hanapin Marketing’s CEO, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing. A core module of this course is pay per click. In fact, a major component of the grade is the application...
Continue Reading Won’t Someone Please Think of the Children?
A big mistake most PPC newbs and vets make is that they don’t take their ad copy seriously. It’s sometimes an afterthought after building out an account or at worst it’s a copy and paste job from one campaign/ad group...
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW...
Continue Reading 10 Ways You Can Increase Your Click-Through Rate TODAY – New Webinar!
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question...
Continue Reading Evaluating Your Keywords With The CPL Matrix
May the Fourth Be With You! On this special day and all others, we hope you have Jedi-like control over your search marketing endeavors.
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not...
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns...
Continue Reading The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
Continue Reading Frequency Capping with Confidence on the Display Network
Managing and setting client expectations is not necessarily a simple task in paid search. The reason isn’t because the client wants to make our lives difficult, despite it feeling that way. Their reason for being difficult is because it’s their...
Continue Reading Handling Clients & Their PPC Performance Perceptions
We’ve heard the message loud and clear: Google’s Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly...
Continue Reading Top 10 Lessons from Enhanced Campaigns – New Webinar!
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with...
Continue Reading PPC Gone Viral – Turn A Big News Story Into PPC Success
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