Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We...
Continue Reading Bing Helps You Improve How You Match Your SQRs
I don’t know about you, but I’m still in recovery mode from Hero Conf 2013. It’s taken me roughly a week to collect my thoughts, but I’m finally ready to share some of the highlights I experienced on the front lines down...
Last week PPC Hero’s own Eric Couch detailed how to make display campaigns with higher quality traffic using category exclusions. On the back of his post I thought I’d set up a case study in one of my accounts and...
Continue Reading Case Study: Boosting Display Campaign Traffic Quality
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
After all the planning and anticipation, it’s hard to believe that Hero Conf 2013 is actually over. But now that we’ve had some time to relax (and recover), we thought it would be a good idea to take a step...
Continue Reading The Five Biggest Moments from Hero Conf 2013
We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose...
Continue Reading Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Congratulations to Acquisio for winning this year’s search marketing madness! In a hotly contested final round, they bested Search Engine Land to claim the top prize. After a run through the PPC Software Regional, Acquisio beat Andrew Goodman in the...
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns...
Continue Reading Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I...
Continue Reading Use Google’s Auction Insights to Find Your Competitors’ Mistakes
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like...
Continue Reading The Power of Universal Analytics In the Palm of Your Hand
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